How did political parties plan their outdoor campaigns for Lok Sabha elections in 2014?

Electoral campaigns seek to accomplish one task - scoring with the voters. They want advertising to be visible to voters. They want the media to work its magic at the right time. Typically, an election campaign follows four stages: 1) introduction 2) Meeting the voters 3) Information about candidate/party USP and 4) Getting voters to choose the candidate on the big day. At every stage, we offered our clients outdoor sites/ hoardings and other media to help them achieve their goals. We hand-held the client through the campaign, at every step from concept, to campaign. From printing to mounting of flex, and ultimately to providing post-campaign feedback.  

-Sanjeev Gupta, MD, Global Advertisers, www.globaladvertisers.in