In monetary terms, what boost did your business get during this election season?

All things remaining same, this election season, we expect business to grow by 50 per cent compared to the same period in a non-election year. This is, of course, a rough estimate.

Though I cannot discuss figures without explicit permission of a client but if you know the campaign expenses that are made public, you can safely conclude that outdoors gets anywhere between 40 to 50 per cent of the total outlay in a political campaign.


-Sanjeev Gupta, MD, Global Advertisers, www.globaladvertisers.in