Sony Six and Sony Max have set an OOH campaign into motion across 97 cities of India. The aim of the campaign that has ‘Come on Bulaava Aaya Hai’ as its tag line is to grab eyeballs for the Indian Premier League Season 7.
Executed by Storyboard Brandcom, the campaign employs bright, snazzy, and well-lighted billboards with cutouts of bugles that invite cricket crazy fans to join in the carnival on Sony Six and Sony Max. The Rs 4.5 crore campaign has over 6,000 touch points that include bus shelters, unipoles, gantries, and wall-wraps.
“T20 and IPL have become to cricket what the teenage years are to life. Young, fresh and full of delicious uncertainties that accompany the adventure that is IPL 7. Nothing quite communicates the mood that is IPL than billboards – huge, colorful, dazzling and innovative! I love the campaign for its creative vision, popular idiom and execution. Great job by all involved,” said Sanjeev Gupta of Mumbai-based outdoor advertising giant Global Advertisers.ENDS
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