What was the difference in the manner in which different political parties approached their outdoor campaigns during the Lok Sabha elections of 2014?

I will not talk about specific political parties because they are all our clients. Our strategy was been to coordinate very closely with clients, offer competitive rates, select media carefully and dish up the right media mix. Above all, we were on our feet for 11 hours for the last three months to accommodate changes in plan, content and sites.
That said, the secrets of standing out in a crowded marketplace are not really new.

Be clear about what you set out to achieve. Be better at service, and with the quality of billboards and other media. Be different from everyone in the way you frame your message, offer tailor made solutions that work within the budget and out innovate the competition.
-Sanjeev Gupta, MD, Global Advertisers, www.globaladvertisers.in