Rajinikanth- starrer Kochadaiiyaan engages Global Advertisers for outdoor campaign

Rajinikanth-starrer Kochadaiiyaan, which is touted to be India's first motion capture photo-realistic 3D animated film, has engaged Global Advertisers for its outdoor promotion in Mumbai.. Much aware of the strength and benefits of outdoor advertising, the movie has tapped interest of kids, youths and families across Mumbai via extensive outdoor campaign. The agency has deployed high impacting, clutter free, target oriented hoardings at tactical positions including premium locations such as Bandra, Santacruz, Andheri, Sion & Juhu.? ?Larger than life hoarding at Bandra which measures 120 x 40 has already caught thousands of eyes and created high buzz in the city
 Says Sanjeev Gupta, MD, Global Advertisers, “Today, Indian audiences are interested in high quality animated content. However, Indian animation films did not live up to the expectations set by their Hollywood counterparts. But with Rajinikanth-starrer Kochadaiiyaan expectation of discerning Indian viewer is once again rising. We have rolled out the outdoor campaign keeping the interest of target audience on huge billboards in Mumbai.”

He further adds, “The animation industry in India is still very nascent and undefined. This is in sharp contrast with our regional film industries and Bollywood, which have larger than life movie promotion plans before release wherein outdoor promotion plays crucial role in the success of box-office collection .”

For the record, Kochadaiiyaan is co-produced by Eros International and Media One Global entertainment.  The movie marks the directorial debut of Soundarya R Ashwin and is expected to release in 12 different languages. The film is set to release on 23 May, 2014.

Global Advertisers wins 'Customer Engagement Award'

Advertisers, pioneer in the outdoor industry has been bestowed with Customer Engagement Award for "Excellence in Out-of-Home Effectiveness" during the sparkling function of 2nd Asian Customer Engagement Forum & Awards at ITC Grand Central Hotel, Mumbai .


The award aims to honor the best practices of all the sectors including countries such as India, Sri lanka and GCC countries. "It?s a moment of great pride for us. We are thankful to the jury members who recognized our efforts in bringing innovative solution for the Indian Outdoor Advertising industry," said, Sanjeev Gupta, Managing Director, Global Advertisers on winning the award.

The Customer Engagement Team shortlisted the Global Advertisers on executing industry?s first - corridor branding campaigns and creating the Asia's biggest hoarding i.e. 140 x 120 at Bandra. Adding to this, Global?s much flexible approach, Client servicing records, 24 x 7 monitoring, adaptability for last minute changes, easy payment agreement, and excellent mix-media plans and after sales services, convinced the jury members of the award. With its two decades of experience, Global understands how to serve the clients in best way by giving excellent services to clients and ensuring great returns for their brand within their budget.