Rare Heritage ties up with Global Advertisers to launch their first outdoor campaign

2 Feb, 2016, Mumbai: Rare Heritage, a venture of the legendary jewellery house - Mehta Emporium, has launched its first outdoor promotion campaign with India’s premium out-of-home agency, Global Advertisers.

The agency has executed the campaign on large billboards across Mumbai to spread awareness about the luxury store.

Speaking on the campaign, Sanjeev Gupta, Managing Director of Global Advertisers said, “As per the brief given by our client, we have carved out a multi-location outdoor campaign to increase the footfalls of the store. Rare Heritage caters to the HNI group and hence, our hoardings are placed at locations like Marine Lines, Peddar Road, Andheri and the Western suburban areas. Given that our client's products are high on fashion and glamour, our marketing team has ensured greater reach for this campaign by executing the campaign at strategic locations across the city."

Rare Heritage is a one-stop showroom of vintage jewellery collection, stylised garments and artefacts for passionate shoppers.
 

Global campaign for Pride Hotels dazzles Mumbai

OOH giant sets campaign to promote Pride Plaza to the HNI Mumbaikar across locations.
Global Advertisers is promoting Pride Hotels brand new property Pride Plaza situated at Aerocity in New Delhi. Globals has engaged over four dozen premium hoarding and gantry sites across the Mumbai Metropolitan Region for the purpose for the ongoing campaign, which is in its first phase.
Pride Group positions itself as an eminently successful chain with fully owned Five Star Luxury Hotels making their mark in Ahmedabad, Nagpur, Chennai, Kolkata, Bangalore, Delhi – Aerocity (upcoming), Pune, Dharamshala, Kanha, The group has also acquired a few more properties in Goa, Jaipur, and there is also the Pride Tiger Woods Resort in Kanha.

The outdoor sites spanning from South Mumbai to Central suburbs of Mulund are making quite a splash in the market. "The buzz is noticeable.," admits, Sanjeev Gupta, Managing Director of Global Advertisers. "Pride Hotels is a premium brand that sells five-star luxury in style. Our selection of sites, phasing of the campaign and the execution had to do justice to this positioning. My team has put in long hours to make this happen, and we are happy that the client is satisfied with the results so far. We expect it to get even better in the days ahead.” he says.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Globals creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
Global Advertisers, a leader in outdoor, print, TV, and radio advertising, also offers premium graphic design and public relations support services.

Log onto www.globaladvertisers.in to know more about Global's campaigns for hospitality brands.

Rashmi Housing rolls out an offer-oriented outdoor campaign in Mumbai for its Smaart Homes

Rashmi Housing, a prominent real-estate player in Mumbai has rolled out an outdoor campaign in the city
to promote its ‘Smaart Homes’ project powered by its ‘Apne Dam Par’ payment plans. The campaign is directed towards popularising an offer that will avail prospective buyers double the size of homes at the rate of a single one. The concept introduced by the real-estate company; ‘Apne Dam Par’ gives realistic calculations and interest free instalments for housing plans and promotes a ‘stress free’ home buying experience. The mainstay of the campaign drawn from the company’s initiatives, communicates ‘1BHK ki price mein 2BHK’, highlighting various pricing details and areas where ‘Smaart Homes’ are being developed.

Global Advertisers, that has executed the campaign in the city has used multiple media formats such as large format billboards as well as bus-shelters to spread the campaign across 100 outdoor media sites for a 15 day period. Though the campaign does not highlight the real-estate group’s logo or name on the communication, the creative attracts attention for being in the lines of a ‘seasonal sale’ oriented poster. The creative also highlights the place where interested consumers can see a sample apartment and the prices of the developers’ flats at Mira Road, Vasai East and Naigaon.

"Rashmi Developers are old clients with projects at multiple locations who are known for their quality and affordability. They are trendsetters in price, and leaders in innovation. We are happy to be trusted with their latest offering - 1BHK ki price mein 2BHK. The feedback from the market has been very positive and we trust that the buzz will only grow in the days ahead," says Sanjeev Gupta, MD, Global Advertisers.

With the onset of monsoons in Mumbai, Zeel Rainwear goes outdoor

NZ Seasonal Wear, the company that manufactures rainwater protection apparel Zeel and Water-Fighter has recently launched a high octane 10 day outdoor campaign in Mumbai taking 30 premium sites for promoting its brand ‘Zeel’. According to the company, though Zeel and Water-Fighter are both water resistant apparel meant for Mumbai monsoon-wear, Zeel is more fashion oriented utility based premium products and caters to the youth, whereas Water-Fighter has been manufactured keeping in mind the generic economical class who want value for money.

Partnering with global advertisers with the onset of monsoons in the county, the brand has taken 30 large format premium sites in Mumbai covering areas like Thane, Parel, SCLR, Mira Road and Opera house among others. The creatives pitch the brand ambassador Vivek Oberoi sporting Zeel Rainwear with the communication ‘Be Monsoon Ready’, the communication also highlights that the brand is meant for all age groups and its associate brand Water Fighter.

"Rainwear is a seasonal product manufactured by multiple players branded and unbranded that relies greatly on impulse purchases and is often of poor quality. Zeel Rainwear promises quality, and durability along with style quotient. It asks buyers to not merely consider rainwear as protective wear but as a statement of style, and urges people to be 'monsoon ready' and not consider rains as an occasion when fashion and style have to take a backseat. Our campaign strategy, site selection and execution factored these insights into the mix, which is why the impact has been so good," says Sanjeev Gupta, MD, Global Advertisers.

Reality Redefined promotes World Real Estate Broker’s Day in Mumbai

Established in 2008, Reality Redefined was founded with the aim of organising the real-estate industry by using technological solutions. This year the organisation conceptualised ‘The World Brokers Day’ as a tribute to the broker and support to the community that drives real estate. The event included the launch of RSquare, India’s exclusive app for brokers, and Agentsearch.in which is a dedicated agent search portal that is completely free to use.

To popularise the same, Reality Redefined rolled out an outdoor campaign in South Mumbai, suburbs, Thane and Navi Mumbai to spread awareness as well as set the mood for the World Real Estate Broker's Day. The campaign creatives highlight the app Rsquare and the theme as well as display a message that says ‘time to thank your real estate broker’ with images of a family in some and professionals in others.

"The idea is to reach out to the broker community across Mumbai and surrounding townships and honor the broker's all-important role in the real estate ecosystem. The idea is to bring together all real estate brokers on one platform so that they can combine their strengths and lend power to retail selling. We studied the market, the brand positioning of the event and the targeted demographic and planned our campaign over several meetings before doing our bit to make it happen," says Sanjeev Gupta, MD, Global Advertisers.

According to the asset owner, the campaign is attracting wide attention from brokers across Maharashtra. "We should get an even clearer picture in the the next two weeks. The campaign is going all guns. Thanks to the client and our team, the campaign has generated a great response from all quarters," adds Gupta.

Paradise Group extends its promotional campaign in Mumbai

Paradise Group, the 20 year old real-estate company which claims to have 75 projects across Navi Mumbai, has recently rolled out a campaign in the city to promote its 42-acre Sai World City Project in Palaspe-Panvel. The objective of the campaign is to get sale registrations for the project that promises 13, 42 storey towers, luxury homes, themed landscaping, clubs and open green spaces.

The real-estate group has partnered with Global Advertisers for executing the promotional campaign across the city for a period of one month. The Paradise Group’s Sai World City Project campaign which has mainly employed hoardings and gantries, highlights and showcases prominent buildings from London, Paris, New York, Singapore, Hong Kong and Tokyo as part of the imagery to communicate that the luxury homes will be built on an ‘international’ concept.

Sanjeev Gupta, MD, Global Advertisers, says that the response of the campaign has been very good which has resulted in the extension of the campaign. “The site selection was done after several meetings with the client. The targeted demographic, the project’s positioning and the strengths of the brand were factored into the campaign that covers the best of neighbourhoods in the eastern and western suburbs. The going has been really good. We, on our part are happy, that the client is happy,” he adds.


Andheri, Panvel, Bandra and Mankhurd are a few areas where the campaign has been put up. Apart from the imagery and the generic communication about the project, few of the large format billboards also carry a cut out of the Sai World City Panvel logo cut-out along with Paradise’s logo and a call to action number to prompt property registrations.

Ekta World promotes its Realty-Index for a limited period in Mumbai

Established in 1987, the real-estate group, Ekta World has recently launched an OOH media campaign in Mumbai. The group aims at promoting a novel concept calling it the ‘Realty Index’; listing down the best deals available in the current real estate market for a limited period of time. Interestingly the ‘Realty-Index’ only pertains to the real-estate projects by Ekta World, claiming that till the 19th of this month 10 of their projects will showcase available units, current market price, its growth value and depreciation value and the future estimated price.

The OOH campaign that has been executed by both Bright Outdoor and Global Advertisers in Mumbai has a uniform creative with a couple of iterations in the communication, depending on the media site. The communication displays an ascending bar chart of buildings showing a bullish trend that reads ‘the only realty index in the world, where you always stand to gain’ in some, ‘book a home in Ekta Oculus now and gain more’ and ‘book a home in Ekta Tripolis now to gain more’ in the others. All the communication has a common call to action number, website details and the offer period, which is 9th to 19th of April.

"Ekta World is a trusted client and we share a long standing relationship with them. They were very clear about what they wanted. The task on our part was to select hoardings that did justice to the goals of the target set by the client. We gave several options and after careful consideration, the final sites were selected. We are in the middle of the campaign and the outcome has been very positive so far," explains Sanjeev Gupta, MD, Global Advertisers.

The campaign that is up for a short duration has mainly used traditional outdoor media formats and has been rolled out at locations such as Bandra, Andheri, Mira Road, Opera House, Sion, Cadbury Junction, Worli Naka, Dadar, Malad, Juhu, Andheri Link Road, Lokhandwala, Vile Parle, Cadle Road and Warden Road among others.