Global Advertisers adds nearly two dozen new brands to its kitty in 'slow' 2013
Sanjeev Gupta, the MD, Global Advertisers, which owns some of the best outdoor advertising properties in Mumbai, says one has to keep innovating to remain relevant. "See, it is clear that clients will always needs ideas that help them sell their products. This is even truer in a slow market. We offer credible solutions that work at prices that are affordable and strive to give the best service in the market," explains Mr Gupta. "It works because we do not merely sell clients our outdoor media properties. Clients expect flexible payment terms, they want to save on costs, so we do their media planning and buying free. Those facing a liquidity crunch have asked for barter deals. We are open to accepting flats, plots, bungalows, holiday homes and even equity instead of cash. This flexibility in approach is helping us," said Mr Gupta.
Among the brands bagged by Global are names like DHRUV GOLD, INDIA BULLS HOME LOANS, MEGNANI CLASSES, DONEAR. CHARBHUJA IND, GIGABYTE, KGK ENTICE, PRINCIPAL MUTUAL FUND, PINGE CLASSES, MILAP SAREES, YOKOHAMA TYRES and HP.
Global Advertisers became a certified 9001: 2008 company in April 2011.
Sanjeev Gupta, the MD, Global Advertisers, which owns some of the best outdoor advertising properties in Mumbai, says one has to keep innovating to remain relevant. "See, it is clear that clients will always needs ideas that help them sell their products. This is even truer in a slow market. We offer credible solutions that work at prices that are affordable and strive to give the best service in the market," explains Mr Gupta. "It works because we do not merely sell clients our outdoor media properties. Clients expect flexible payment terms, they want to save on costs, so we do their media planning and buying free. Those facing a liquidity crunch have asked for barter deals. We are open to accepting flats, plots, bungalows, holiday homes and even equity instead of cash. This flexibility in approach is helping us," said Mr Gupta.
Among the brands bagged by Global are names like DHRUV GOLD, INDIA BULLS HOME LOANS, MEGNANI CLASSES, DONEAR. CHARBHUJA IND, GIGABYTE, KGK ENTICE, PRINCIPAL MUTUAL FUND, PINGE CLASSES, MILAP SAREES, YOKOHAMA TYRES and HP.
Global Advertisers became a certified 9001: 2008 company in April 2011.
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