Friday, 11 April 2014

Global Advertisers Congratulates IKEA for Engaging RGB Billboard

Think, a German agency, has developed an intelligent and ground-breaking billboard for IKEA. As space has always been one of the core issues with the OOH medium. The agency created an OOH campaign for its prominent client, Swedish furniture brand IKEA. The campaign was titled 'The RGB Billboard' where a billboard showcased three different messages from the same brand with the use of three different lights. The brand desired to showcase that they specializes in wares that can fit in tight spaces which the new billboard smartly highlights.          This concept is a breakthrough example of creativity and scope of innovative outdoor advertising through this medium. "Global
Advertisers, India's premier outdoor agency salutes such ideas which
showcase and strengthen OOH medium globally." said, Sanjeev Gupta, MD, Global Advertisers.

For the record, Global has spearheaded the revolution in outdoor media
 arresting consumers' attention as well as driving home the message
effectively. Mobile vans, taxi, bus shelter, Z-boxes, street
furniture, fleet graphics, digital displays at mails and multiplexes,
ferries, amusement parks, airplanes, swimming pools and rest rooms
have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 




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