How to Post a 27 sqm Message on a 9 sqm Billboard?

OOH advertising operates under space constrains and Brand IKEA specializes in space saving furniture. So, how does an advertising agency Think, communicate the brand's USP through a billboard?

Easy

By revealing ways to use a nine square meter billboard with three messages that actually require 27 square meter.

Message one says "Do it like this billboard."

Message two says "Make good use of your space."

Message three says "with small-space solutions from IKEA"

The principle used is that lights of certain colors make certain other colors visible.

In green light the first message in magenta becomes visible.

In purple-blue light the second message in yellow becomes visible.

In red light the blue third message in blue becomes visible.

A low-tech inexpensive idea that uses nine square meter to post messages that would require 27 square meter and also communicates what the brand stands for.

Brilliant, is it not?



For brilliant out of home advertising ideas at surprising prices Contact Global Advertisers.

                                   Mr. Amit Gupta – 9820797773

amit@globaladvertisers.in   www.globaladvertisers.in