September 30, 2014; Mumbai: Now that it is clear who is going with whom and importantly who are now going it alone, the very first billboards announcing the Maharashtra Assembly polls are vying for the attention of voters.
It is election time, folks!
This is however a campaign that promises to be different from any other the state has seen. The two cornered contest has turned four-cornered as as if picking its cues from the Lok Sabha campaign, all political parties appear to be going for clean, uncluttered design and simple messages.
"The Lok Sabha elections underlined the role that advertising in general and OOH in particular can play in an election campaign. All parties appear to have learned their lesson because the age of posters with 50 leaders competing for attention is a thing of the past now. It is the time of projecting a single face on a larger-than-life cutout and simple but well-thougt out messages," said Sanjeev Gupta, MD, Global Advertisers.
Sources in political parties confirmed that leaders were convinced that a better planned campaign handled by professional campaign managers was a good idea. "It is clear that a corporate approach is better than old-style campaigning. That is the way the last Lok Sabha elections were won and that is the way it is done," said a senior political observer who refused to be named.
Global, being the largest owner of premium billboards in the Mumbai Metropolitan Region, has been playing an important part in all state, central and local-self government elections for the last 18 years.
Log onto globaladvertisers.in know more about role of OOH in the 2014 Assembly polls in Maharashtra
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