Many Applauds for the new government of India- Sanjeev Gupta, MD - Global Advertisers

Global Advertisers congratulates BJP and its Prime Ministerial candidate Mr. Narendra Modi on the phenomenal win in 2014 Election.

We hope that his government keep their promises, fulfill our expectations and take India on the road of development…..

Mr. Modi’s ideology taught us to work first for your Nation, your Society and then for yourself, because once your community grows, you will definitely experience the fortune for your family. There are no freebies for anyone….

The cool new government is heartily welcome!!!

EKTA World launches Orange Fiesta with surprizes!

Celebrating its 27th Anniversary, renowned developer EKTA World recently launched its month long ‘The Orange Fiesta’ with goodies like series of discounts and value adds ranging from electronics and consumer durables, for buyers from April 25, 2014 onwards.

Home seekers can avail discounts of ranging from Rs. 4.69 lakhs to 22.85 lakhs on residential projects like EKTA Tripolis in Goregoan, EKTA Oculus in Chembur, EKTA Parksville in Virar, EKTA California in Pune and EKTA Greenville in Nashik.

Apart from savings on EKTA properties, “The Orange Fiesta” will offer prizes like I-pads, mobile phones and more goodies on Spin the Fiesta Wheel and various spot contests at all EKTA World sites. Apart from this, Air-Conditioners are also on offer for customers.

Leveraging OOH, the real estate giant has come up with an outdoor campaign in Mumbai. The campaign has jointly been executed by Bright Outdoor and Global Advertisers.

Likewise, Global Advertisers has used large size hoardings at strategic locations with uncluttered view and vibrant artwork which successfully grabbed the attention of target audience.

Sanjeev Gupta, MD, Global Advertisers, said, "At Global, we make sure that our client gets the best visibility from the campaign. Our team selected the hoardings located in the target area of Ekta World, they are illuminated, clutter free and the size of hoarding impress the viewer."

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Dead time during commuting is an opportunity for OOH- Sanjeev Gupta

Mumbai: 8 May, 2014: The discerning Indian consumers are in the era of fast moving lifeline, from hi-speed internet to speedy metro trains, they are moving faster than ever. To maintain the pace with consumers, out-of-home industry makes effort to open up new opportunities for brands to engage with consumers on the move. The proliferation of smartphones is also a boon for the out-of-home sector by allowing people to interact with outdoor display immediately, from visiting a website listed on a billboard of a train platform, to scanning a QR code at the bus stop. As such, the outdoor advertising in transport hubs is on the up as brands take advantage of the ‘dead’ time people face while waiting for a train or to catch a plane, or while they are sitting in traffic. So there is an opportunity for advertisers to help kill that dead time.

Outdoor advertising sector becomes gradually digitised, it seems the options open to advertisers are limitless. It’s an exciting media channel to be part of right now, as the industry keeps growing because advertisers are recognising out-of-home’s potential.