It is partially true that the OOH industry is relatively unstructured, but as the industry is developing, we feel that more structure will automatically develop. What can drive the growth is the organised approach toward the pricing and legality of outdoor inventories. Several good partners who we have worked with, even despite the relatively unstructured nature of the industry helped us grow in critical economic conditions. If, all the major and small player combined their effort to uplift the face of industry, I am sure that day will come soon when marketer will give us due importance in their advertising plan.
We believe that smart planning is definitely the thumb rule for any successful marketing campaign. Starting from the concept design, the selection of activity execution partner and then going to the execution plan. We try to ensure that we generate success right from the planning stage itself. There can be so many unforeseen variables impacting an outdoor activity that unless you plan meticulously for the things that you can control, you might be thrown off balance by things that are out of your control!
For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in
