Global launches project Sheltrex for Xeco Group

OOH Campaign increases footfalls and sales queries for the real estate company’s Hafeez Contractor designed homes at Karjat in Mumbai

NewZNew (Mumbai) : Global Advertisers is making OOH work wonders for the Xeco Group, and the market is noticing it too. The real estate group’s residential project Sheltrex at  Karjat, designed by well known architect Hafeez Contractor, and promises ‘Next generation living experience by applying the world’s latest technologies in urban design, energy conservation, communication, water and sewage management and safety.’

The project is a short walking distance from the Karjat railway station.

The campaign spread across Mumbai includes the Mumbai-Pune Highway with hoardings and bus shelters with specially designed neon signage.

Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years.Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

“The project promises a complete smart city experience campaign to buyers. The design, amenities, facilities and town planning are impeccable. Our job was to communicate to potential buyers that all this is available at unbeatable Karjat rates. The campaign began in the middle of the month and will continue for four weeks. The calls have increased substantially since the campaign began as have the footfalls. The client is happy with the initial buzz. We have invested a lot of time, strategic thinking and effort to ensure that buzz is created in targeted pockets in the city. We expect it to get even better from here,” said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers scores a hat-trick with the MCHI-CREDAI OOH campaign

Global Advertisers has recently bagged its third MCHI CREDAI OOH campaign in the last six months. The OOH campaign for the real estate exhibition, to be held in Thane, is being organised by the Maharashtra Chamber of Housing Industry (MCHI-CREDAI).

After an exhibition for MCHI Mumbai and Nashik, Global Advertisers is in the middle of executing another campaign for MCHI Thane, scheduled later this January. Talking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says that the company is using a host of OOH media like hoardings, BQS, gantries and platform boards to promote the forthcoming exhibition.
“We have designed the campaign with the twin goals of increasing footfalls at the site and also heightening the buzz leading to the exhibition in the days ahead. We are happy to be scoring a hat-trick of exhibitions for MCHI-CREDAI in such a short span," he adds.

Formed in 1982, the association is one of the most prominent bodies of real estate developers in Mumbai and MMR. The Confederation of Real Estate Developers’ Associations of India (CREDAI) is the apex body for private real estate developers in India and is also affiliated with leading industry associations like CII, FICCI, IMC and others.

Global Advertisers has a list of real estate clients such as XRBIA, L & T Realty, Ariisto Bellanza, Ruparel Realty, Veena Developers, Squarefeet Group, Nirmal Lifestyle, Rajesh Lifespaces, Godrej Properties, and R-City.

Global Advertisers gives muscles to Thomas Cook’s Visit Mexico campaign

Thomas Cook’s ‘Visit Mexico’ Mumbai campaign executed by Global Advertisers has recently come to an end. According to Global Advertisers the campaign that covered Mumbai, was a short duration high impact drive that highlighted Thomas Cook's push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining the country’s Spanish heritage and culture as well as Incan roots.

Sanjeev Gupta, MD, Global Advertisers, says that the initial reports have been very encouraging. "Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We choose some of the best sites in Mumbai for the campaign. These are neighborhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution," he adds.

The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.

The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.

Global Advertisers’ OOH campaign rakes in one lakh queries for XRBIA

Global Advertisers, which had rolled out week-long OOH campaign in November 2014 for XRBIA Developers, a leading real estate developer aimed at creating future-ready cities, claims to have received a record-breaking response on the first day of the Times Property exhibition, which was held in Mumbai from November 27 to 30.

XRBIA Developers has announced multiple path breaking initiatives in value housing segment between Mumbai and Pune. The company has introduced concession in interest rates where the buyers have to pay only 7.25 per cent interest on the loan amount for the entire term period.

In order to promote their path breaking initiative – ‘building 100 future ready cities’ – the realty major recently embarked on an outdoor campaign with the tagline ‘Every Indian deserves a home loan’ in Mumbai and Pune. Global Advertisers was entrusted with the campaign execution duties.

Global Advertisers decided to create an over-the-top media impact for the real estate major through large format outdoor media displays positioned at the crucial junctures of the cities, which offered high visibility in terms of target audience.(Global Advertisers adds muscle to Xrbia’s outdoor campaign in Mumbai)

Pradeep Iyengar, CMO, XRBIA, says, “We had some big and bold ideas that needed urgent action. We trusted Global to coordinate and execute those ideas, and they did. We are very happy with the footfalls at the venue.”

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, adds, “I was confident that the campaign would yield good results. XRBIA offers a great opportunity for home buyers as well as investors. Its vision of creating 100 new cities is in line with PM Modi’s vision. At our end, we moved fast with our vendors, service providers and team members to ensure timely delivery. The results have been very heartening on the very first day. We expect the going to get even better from here. I am grateful to my team of marketers, media planners, vendors and all the wonderful people at XRBIA who made this happen.”

The agency claims to have received over one lakh queries for the real estate major on the very first day at the Times Property expo.

Global Rocks Realty Market for XRBIA

Mumbai:  The Eiffel Group based in Pune with realty footprints in Mumbai, Nagpur, Delhi and Bangalore, over 25 million sq. ft. of existing development and 119 million sq. ft. of planned projects across India has roped in Mumbai-based Global Advertisers to work the market with an OOH campaign.

Global with its ownership of premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and the largest hoarding in Asia, has delivered a campaign that it true to its reputation for innovation, superior campaign strategy, execution and 24X7 field support.

Sources at XRBIA confirmed that the campaign has resulted in about 1500 buyer queries a day, through calls and footfalls at sales and site offices. “We are very happy with the planning, strategy and execution of the campaign. Global deserves high praise for their consummate handling of our campaign,” said Pradeep Iyengar, CMO, XRBIA.

“A careful selection of sites, close alignment with the client’s brand positioning and a sincere desire to deliver pleasant surprises inspired us as we conceptualized, planned, and executed this project. XRBIA is a futuristic project that is affordable, holistic and luxurious by the best standards. Our aim was to launch a campaign that communicated the tremendous advantages that the project has to offer, and going by the feedback from the client so far, we are doing good; very good in fact,” said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers’ schemes for the real estate sector include ‘Outdoor Media Campaigns on Barter’, ‘Billboards on EMI’ and ‘Rotational Plans’. All of Global media properties across India/Mumbai are offered under these innovative schemes.