Global campaign for Pride Hotels dazzles Mumbai

OOH giant sets campaign to promote Pride Plaza to the HNI Mumbaikar across locations.
Global Advertisers is promoting Pride Hotels brand new property Pride Plaza situated at Aerocity in New Delhi. Globals has engaged over four dozen premium hoarding and gantry sites across the Mumbai Metropolitan Region for the purpose for the ongoing campaign, which is in its first phase.
Pride Group positions itself as an eminently successful chain with fully owned Five Star Luxury Hotels making their mark in Ahmedabad, Nagpur, Chennai, Kolkata, Bangalore, Delhi – Aerocity (upcoming), Pune, Dharamshala, Kanha, The group has also acquired a few more properties in Goa, Jaipur, and there is also the Pride Tiger Woods Resort in Kanha.

The outdoor sites spanning from South Mumbai to Central suburbs of Mulund are making quite a splash in the market. "The buzz is noticeable.," admits, Sanjeev Gupta, Managing Director of Global Advertisers. "Pride Hotels is a premium brand that sells five-star luxury in style. Our selection of sites, phasing of the campaign and the execution had to do justice to this positioning. My team has put in long hours to make this happen, and we are happy that the client is satisfied with the results so far. We expect it to get even better in the days ahead.” he says.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Globals creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
Global Advertisers, a leader in outdoor, print, TV, and radio advertising, also offers premium graphic design and public relations support services.

Log onto www.globaladvertisers.in to know more about Global's campaigns for hospitality brands.

Global Advertisers gives muscles to Thomas Cook’s Visit Mexico campaign

Thomas Cook’s ‘Visit Mexico’ Mumbai campaign executed by Global Advertisers has recently come to an end. According to Global Advertisers the campaign that covered Mumbai, was a short duration high impact drive that highlighted Thomas Cook's push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining the country’s Spanish heritage and culture as well as Incan roots.

Sanjeev Gupta, MD, Global Advertisers, says that the initial reports have been very encouraging. "Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We choose some of the best sites in Mumbai for the campaign. These are neighborhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution," he adds.

The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.

The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.

Global Advertisers add heat to Girnar tea campaign

Executed by Global Advertisers, the campaign for Girnar has been implemented in various neighbourhoods from Borivali to South Mumbai and Sion.

Indian tea major Girnar recently launched an outdoor media campaign to capture the TG in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for Girnar has been implemented in various neighbourhoods from Borivali to South Mumbai and Sion.

"The Girnar campaign is rather special. Firstly, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Also, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead," said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers, with its ownership of premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and the largest hoarding in Asia has built a reputation for innovation, out-of-the-box campaign strategies, and 24X7 field support. The company is known for its innovative schemes like 'hoardings on barter', 'rotational plans' and 'Outdoor campaigns in EMI'. 

Girnar Tea goes Outdoor in Mumbai

The campaign is spread across various neighborhoods from Borivali to South Mumbai and Sion.

Girnar Tea OOH Campaign - Global Advertisers

Girnar Tea OOH Campaign - Global Advertisers

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- 'My Chai, My Time'. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, "The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead."

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands - Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.

Ariisto Group ropes in Global Advertisers for outdoor promotion

Real estate developer Ariisto has taken the outdoor route to promote its latest project, Bellanza at Ariisto Heaven in Mumbai’s Mulund suburb. Global Advertisers has been engaged for the promotion of this uber luxurious real estate project.

Spread across the city, the campaign was launched to coincide with real estate purchases that are a regular Diwali feature. However, the season came with its own share of issues as there was a serious shortage of outdoor media sites during the festive season coupled with ‘slow movement’ of existing inventory in the real estate sector.

“The people at Ariisto trusted us with the campaign, and we put in all our effort to ensure the message reached all the right places. The client has reported 13,000 inquiries in the last 10 days alone, and counting. Not surprisingly, our real estate team has also been approached by several new clients following the massive buzz,” says Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers launches EMI scheme

OOH agency Global Advertisers has announced a new scheme, under which, its premium inventory will be made available to SMEs and advertisers with smaller budgets at an EMI. The offer was introduced in September and the agency is currently in talks with six clients.

The EMI scheme has been launched in association with HDFC Bank and the EMI period is between 18 months to three years depending on the campaign. Sanjeev Gupta, MD of Global Advertisers said that currently there are no discount schemes available but these might be introduced after seeing the response.

The new move is targeted mainly towards SMEs, real estate businesses, small retail establishments and companies currently grappling with cash-flow issues. "It makes sense to advertise in the peak season when you need the footfalls and pay later in the months ahead. We have extended the offer to all our billboards across the Mumbai Metropolitan Region for clients with a range of budgets," said Gupta.