With the onset of monsoons in Mumbai, Zeel Rainwear goes outdoor

NZ Seasonal Wear, the company that manufactures rainwater protection apparel Zeel and Water-Fighter has recently launched a high octane 10 day outdoor campaign in Mumbai taking 30 premium sites for promoting its brand ‘Zeel’. According to the company, though Zeel and Water-Fighter are both water resistant apparel meant for Mumbai monsoon-wear, Zeel is more fashion oriented utility based premium products and caters to the youth, whereas Water-Fighter has been manufactured keeping in mind the generic economical class who want value for money.

Partnering with global advertisers with the onset of monsoons in the county, the brand has taken 30 large format premium sites in Mumbai covering areas like Thane, Parel, SCLR, Mira Road and Opera house among others. The creatives pitch the brand ambassador Vivek Oberoi sporting Zeel Rainwear with the communication ‘Be Monsoon Ready’, the communication also highlights that the brand is meant for all age groups and its associate brand Water Fighter.

"Rainwear is a seasonal product manufactured by multiple players branded and unbranded that relies greatly on impulse purchases and is often of poor quality. Zeel Rainwear promises quality, and durability along with style quotient. It asks buyers to not merely consider rainwear as protective wear but as a statement of style, and urges people to be 'monsoon ready' and not consider rains as an occasion when fashion and style have to take a backseat. Our campaign strategy, site selection and execution factored these insights into the mix, which is why the impact has been so good," says Sanjeev Gupta, MD, Global Advertisers.

Global acquires over 100 premium billboards sites across Mumbai

Global Advertisers, India's leading innovator in outdoor media solutions, has acquired over 100 new properties in the Mumbai Metropolitan Region (MMR), and plans to acquire 150 more in the city over the next six months. The move is in line with the company's focus on MMR, when it comes to creating outdoor properties, while handling campaigns pan-India.

The billboards are located either at sites in areas where Global had low presence or at sites that where Global has zero presence. New locations include Juhu-Vikhroli Link Road (JVLR), Mankhurd, Sion-Chembur Link Road (SCLR), Opera House and Mulund. Old sites with increased Global Advertiser presence include multiple locations in the Western Suburbs and some on the Central Line like Vikhroli.

"Creation, acquisition, and maintenance of outdoor properties are central to our ability to serve clients. The location and the costs involved in creating or acquiring a property affects the rate we offer to our clients. We are happy to let you know that the acquisitions will allow us to offer greater exposure in the city to our clients, offer lower rates that clients are used to paying for these locations and also give more discounts on bulk bookings," explained Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia's biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

Girnar Tea goes Outdoor in Mumbai

The campaign is spread across various neighborhoods from Borivali to South Mumbai and Sion.

Girnar Tea OOH Campaign - Global Advertisers

Girnar Tea OOH Campaign - Global Advertisers

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- 'My Chai, My Time'. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, "The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead."

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands - Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.