How important was outdoor advertising in these elections?

Outdoor media is the most important channel of communication for political campaigns, which mainly rely on political marches, rallies, morchas, dharnas, and door-to-door campaigns to get the message across. All forms of political campaigning happen outdoors. Moreover, the Lok Sabha elections in 2014 were particularly special because the campaigns were managed with unprecedented professionalism and there was a marked corporate flavour in the way the campaigns were being conceptualized, planned and executed.

Our media properties played a prominent part in campaigns of nearly all major political parties. The ones that spend more and strategized more have reaping rich dividends in terms of vote share as well as seats. 
- Sanjeev Gupta, MD, Global Advertisers, www.globaladvertisers.in