The outdoor medium formed a significant part of the promotion campaign for the 6th World Bodybuilding and Physique Sports Championship 2014, which was held in Mumbai from December 7 to 9. The outdoor advertising campaign was cracked by Mumbai-based Global Advertisers. The Championship witnessed women bodybuilders and physique athletes for the very first time.
Global Advertisers covered Mumbai city and captured Mumbaikars’ attention through hoardings across the western, central and harbour arteries of the financial capital of India.
Keeping the event top of mind and high on recall, Global Advertisers conceptualised, planned and executed a smart media strategy engaging prominent and high-traffic outdoor sites.
Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, says, “India is becoming more and more fitness conscious by the day. It is a positive development that needs to be encouraged in every way possible. We are happy to support this prestigious event with some of our best hoardings. A clever media mix, careful site selection and widespread reach are what created buzz for the event. The buzz has generated very good footfalls at the event.”
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