Global Advertisers, which had rolled out week-long OOH campaign in November 2014 for XRBIA Developers, a leading real estate developer aimed at creating future-ready cities, claims to have received a record-breaking response on the first day of the Times Property exhibition, which was held in Mumbai from November 27 to 30.
XRBIA Developers has announced multiple path breaking initiatives in value housing segment between Mumbai and Pune. The company has introduced concession in interest rates where the buyers have to pay only 7.25 per cent interest on the loan amount for the entire term period.
In order to promote their path breaking initiative – ‘building 100 future ready cities’ – the realty major recently embarked on an outdoor campaign with the tagline ‘Every Indian deserves a home loan’ in Mumbai and Pune. Global Advertisers was entrusted with the campaign execution duties.
Global Advertisers decided to create an over-the-top media impact for the real estate major through large format outdoor media displays positioned at the crucial junctures of the cities, which offered high visibility in terms of target audience.(Global Advertisers adds muscle to Xrbia’s outdoor campaign in Mumbai)
Pradeep Iyengar, CMO, XRBIA, says, “We had some big and bold ideas that needed urgent action. We trusted Global to coordinate and execute those ideas, and they did. We are very happy with the footfalls at the venue.”
Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, adds, “I was confident that the campaign would yield good results. XRBIA offers a great opportunity for home buyers as well as investors. Its vision of creating 100 new cities is in line with PM Modi’s vision. At our end, we moved fast with our vendors, service providers and team members to ensure timely delivery. The results have been very heartening on the very first day. We expect the going to get even better from here. I am grateful to my team of marketers, media planners, vendors and all the wonderful people at XRBIA who made this happen.”
The agency claims to have received over one lakh queries for the real estate major on the very first day at the Times Property expo.
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